VIRGINIA BEACH, VA, January 31, 2019 — Armada Hoffler Properties, Inc. (NYSE: AHH) announced today that TASTE will be opening its newest location in the heart of the Town Center of Virginia Beach.
TASTE is part specialty foods market and part upscale café offering made-to-order salads,
sandwiches and soups, small batch, from scratch housemade prepared and packaged foods, boutique wines & craft beers, specialty food & gift items, culinary events, and catering. TASTE was founded in Virginia Beach in 1973.
Town Center will be TASTE’s ninth Coastal Virginia location and tenth overall. The new 4,600 square foot street-level store will be located at the corner of Commerce and Market Streets near the grand staircase leading up to the new Zeiders American Dream Theater and across the street from Town Center’s Fountain Plaza. TASTE expects to open before the end of the year.
“Town Center has long been on our expansion radar,” said Jon Pruden, TASTE President. “We have tremendous respect for the vision that the Armada Hoffler and Divaris teams have shown in creating this world class, future-focused development. As a Virginia Beach born and based business, it is important that TASTE be a part of the thriving business and cultural center of the city. We’re really excited and grateful for this opportunity.”
“We are thrilled to welcome TASTE to Town Center,” said Louis S. Haddad, President & CEO of Armada Hoffler Properties. “TASTE perfectly complements Town Center’s newest phase that already includes Williams Sonoma, Pottery Barn, and Premier Apartments – providing an upscale quick-service restaurant option and gourmet culinary experience to the thousands of people that live here, work here, and visit here each day. We are proud to support a local business partner and look forward to the additional energy and foot traffic that TASTE will bring to Town Center.” For more information about Town Center, please visit www.vabeachtowncenter.com
About Armada Hoffler Properties, Inc.
Armada Hoffler Properties, Inc. (NYSE: AHH) is a vertically-integrated, self-managed real estate investment trust (“REIT”) with four decades of experience developing, building, acquiring, and managing high-quality, institutional-grade office, retail, and multifamily properties located primarily in the Mid-Atlantic and Southeastern United States. In addition to developing and building properties for its own account, the Company also provides development and general contracting construction services to third-party clients. The Company was founded by Daniel A. Hoffler in 1979 and has elected to be taxed as a REIT for U.S. federal income tax purposes.
In 1973, Peter Coe founded the first TASTE UNLIMITED as a wine & cheese shop at the Hilltop Shopping Center in Virginia Beach. In 2006, Mr. Coe passed stewardship of this iconic local business to the Pruden family. Multiple generations of loyal fans have now embraced the opportunity to TASTE the Good Life.
Each contemporary TASTE location is part specialty foods market and part upscale café offering made-to-order salads, sandwiches & soups. Newer locations offer the Borjo DrinkBar concept which includes a full espresso bar, smoothies, fresh juices. A breakfast menu is currently being piloted at select locations.
Today, the TASTE Family of Businesses is a dynamic specialty food company that includes 10 traditional TASTE locations, the taste.online marketplace, the TASTE Catering Kitchen, the TASTE Bakehouse and Norfolk’s Borjo Coffeehouse. All of these endeavors are united by a mission to Cultivate Community through The Good Life.