buybuyBaby owners decided that after ten years it was time to accommodate its loyal Virginia customers with new stores.

New Kid in Town: buybuyBaby Opens in Virginia

SPRINGFIELD, VIRGINIA -- With the recent demise of retailers like Zainy Brainy, KB Toys, Imaginarium and Kids R Us, buybuyBaby has a leg up in the children’s retail market. The all-encompassing children’s retailer operates eight stores in New York, New Jersey, Maryland and Virginia.

      buybuyBaby covers all the needs of children up to three years old, offering more than 20,000 products, including clothing, furniture, toys, books, CDs, audio and video tapes, stuffed animals, infant seats, walkers, bassinets, playpens, high chairs, car seats, strollers, diapers and related items. The store also features a breastfeeding room; a computerized gift registry; free gift wrap; an on-site artist; and an in-store only, special-order catalog of items to complement the store’s existing inventory.

      Jeffrey and Richard Feinstein, sons of the co-founder of Bed Bath & Beyond, left the company shortly after its IPO and began buybuyBaby in 1995, opening their first store in May of 1996 in Rockville, Maryland.

      “We bring shopping centers a broad cross-section of customers, from children to grandmothers, from as far away as 50 miles,” says Jeffrey Feinstein.

      The company looks for locations in regional strip centers that vary in size from 28,000 to more than 60,000 square feet, depending on the market. After almost ten years in Maryland, the owners decided it was time to accommodate its loyal customers who would travel from Virginia to Maryland to shop at buybuyBaby, and opened a store at Springfield Plaza in Springfield, Virginia. buybuyBaby signed a lease for 28,000 square feet in the shopping center, whose existing tenants include Giant Food, Trader Joes, CVS/pharmacy, Fed Ex/Kinko’s and David’s Bridal. Earl Goodman of Divaris Real Estate’s Rockville office represented the retailer in the negotiations.

      In addition to the Springfield store, buybuyBaby locations can be found in Rockville, Maryland; Paramus, Scarsdale, and Totowa, New Jersey; Garden City, New York City, and Huntington Station, New York.