Parc Place at Short Pump Town Center adds106,124 square feet of fine specialty retailers to the fastest growing market in metro Richmond.

Divaris Targets High End Retailers for Parc Place

RICHMOND, VIRGINIA – Gordon Sadkin, partner of Dallas-based Sadkin-Brewer Retail Development Group, jumped at the chance to develop Parc Place at Short Pump Town Center in Richmond. “There are so few regional malls being built around the country,” he says. “This is a great opportunity.” Sadkin-Brewer has been in the development industry for over 20 years and has long-standing relationships with many national retailers. 

Exclusively leased by Brett Womack and Debbie Wake of Divaris Real Estate’s Richmond office, Parc Place is a 106,124-square-foot lifestyle center comprised of anchor and fine specialty retailers. It is ideally situated in western Henrico County, at the crossroads of Interstates 64, 295 and Route 288.  Best of all, it is adjacent to Short Pump Town Center, a 1.2-million-square-foot pedestrian center anchored by Hecht’s, Nordstrom, Dillard’s and Lord & Taylor, which is due to open in September 2003. 

“Western Henrico County is the fastest growing market in the Richmond metro area,” says Womack, principal of DRE’s Richmond office. “The area surrounding Short Pump Town Center is expected to grow 18 percent between 2002 and 2006.  This growth is fueled by an outstanding school system as well as the extension of Route 288, scheduled to open next year."

Designed by Prizm Architects of Dallas, Parc Place will combine modern features with those reminiscent of classic Richmond architecture.  “We wanted to come up with something that ties into Short Pump Town Center,” says Doug Davies of Prizm. “Parc Place will be adjacent to Short Pump, and we need to make it look like it’s a part of it, not just an afterthought.” Prizm is working in conjunction with Forest City Enterprises, developers of Short Pump Town Center. 

Brick frontage and timeless park benches will make shoppers feel comfortable as they leisurely stroll through stores. The center will have a two-story feel, although most stores will be on one level. Stores will average between 2,000 and 10,000 square feet and will be capped by two freestanding anchors – one 30,000 square feet and the other 16,000 square feet. 

While the names of sought-after tenants remain under wraps, Wake says they are targeting upscale retailers. “We’re primarily looking at lifestyle tenants,” she says. “National high-end fashion, specialty and soft good stores will cater to the upper income, well-educated residents of the west end of Richmond.” Of the approximate 116,000 people who live within five miles of Parc Place, the average household income is over $85,000. 

Groundbreaking of Parc Place is due to take place in early spring 2003. The grand opening will coincide with the opening of Short Pump Town Center.  Womack expects Parc Place to be fully leased at the time of its opening.