HISTORY
The Village at Valley Forge, a joint venture between The Northwestern Mutual Life Insurance Co. and Realen Properties, is the first of its kind of mixed-used, pedestrian-oriented "town center" in King of Prussia, Pennsylvania.
The location of The Village at Valley Forge is a key component to the project’s success. The site is situated in the heart of the King of Prussia market and will draw on the strength of the King of Prussia Mall, one of the largest and preeminent retail centers in the country and surrounded by the highest demographics in the region.
The 125-acre site is situated at the confluence of, and has direct access to and from, four of the region’s most important highways — the Pennsylvania Turnpike, Interstate 76, Route 422 and Route 202 — and it is located in the heart of suburban Philadelphia’s most important employment center, which features 16 million square feet of office space.
SCOPE OF ASSIGNMENT
Divaris Real Estate heads up the leasing team for the project that has been planned as a high-density, ‘New Urbanist,’ pedestrian-oriented community of retail, office, entertainment, hospitality and residential uses, all integrated in a manner which encourages walking as the preferred means of transportation, on site.
In addition to its prime location, The Village at Valley Forge is different from other retail developments due to its design and content. The project is designed as a mixed-use lifestyle center, or ‘village,’ with its own town center. Retail stores, boutiques, restaurants, entertainment, office space, residential housing and hotel projects are all part of the planned uses for the development. Other unique features include a system of lakes and water features as well as open areas, piazzas, a town square and an amphitheater for both shoppers and residents to enjoy.
The tightly woven fabric of this development will maximize the amount of green space and embody many of the Department of Environmental Protection’s Best Management Practice, such as ponds, rain gardens, recycling of rainwater for irrigation, bike trails, shuttle bus stops and an innovative storm water management system designed to recharge the groundwater.
RESULT
The 1 million-square-foot, mixed-use Village at Valley Forge will feature retail and office space, up to 3,000 residential units, and two hotels with up to 500 rooms.Construction is currently underway at this highly-anticipated project.The first phase of 425,000 square feet of retail space is underway with completion scheduled for the middle of 2010 and a grand opening in summer 2011
The second phase will be constructed in stages thereafter, with new sections opening as they are completed. Its merchandise mix is focused on four major components: food; entertainment and recreation; home goods and furniture; and fashion starting out in phase one with active wear.
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