The LEGO® Store to Open at Town Center

Virginia Beach, Va. [August 9, 2023] – The LEGO Group, one of the world’s best-known toy manufacturers, is thrilled to announce the opening of a new LEGO® Store this November at Town Center of Virginia Beach. The store will be located at 172 Central Park Avenue.

The new LEGO Store in Town Center the perfect destination for fans of all ages, with a wide selection of the latest LEGO sets and a whole host of exciting in-store play experiences, activities and events only available at LEGO Stores for budding builders including:

• Brick Specialists – Whether you’re picking out a gift, looking for the latest set, or bringing in your LEGO fan for a special treat, Brick Specialists can help you find a set that’s the perfect fit.
• Pick & Build Wall – choose the bricks and elements you want in all different shapes and colors. So grab a cup and fill it up with whatever pieces you choose!
  Hands-on Building – in-store play opportunities, including free build challenges and events each month.
• Build a Mini Tower – where you can mix and match from a wide selection of minifigure bottoms, tops, heads, hair pieces and accessories to customize your own minifigures.

“The LEGO® store at Town Center will deliver an immersive LEGO Brand experience with a wide product assortment, hands on building experiences for our customers, exclusive promotions and fun events held in store with our amazing staff,” says Travis Blue, Vice President of Americas Brand Retail Stores, The LEGO Group. “Shoppers and children will encounter friendly and engaging Brick Specialists, unique LEGO experiences like our Build a Minifigure tower, Pick and Build Wall, and plenty of inspiration.”

The LEGO Store will offer a full range of exciting new products and branded merchandise only available direct from LEGO Stores and LEGO.com. The new store will also offer plenty of benefits for members of the LEGO VIP loyalty program, including exclusive VIP gifts with purchase, double point events and much more.

“We are proud to have one of the most iconic toy brands in history open at Town Center of Virginia Beach,” said Lindsay Bangel, who focuses on specialty retail at Divaris Real Estate, “The LEGO brand has a timeless appeal and fosters creativity and learning for children and adults. We are confident that this store will quickly become a beloved destination for families and LEGO enthusiasts throughout the region.”

Divaris Real Estate represented both LEGO and the landlord in lease negotiations securing the 3,170 square-foot retail space at Town Center of Virginia Beach. Lindsay Bangel is the tenant-representative for LEGO, and Gerald Divaris and Sezin Cortinas represented Armada Hoffler in the lease negotiations.

“We have been meticulous in curating the tenant mix at Town Center, strategically connecting top-tier tenants with exceptional locations,” said Gerald Divaris, CEO and Chairman of Divaris Real Estate. “Lego aligns perfectly with our vision and strategic plan of introducing distinctive destination-stores to our market.”

The LEGO Store will be opening its doors in November 2023 and will celebrate with month-long promotions.

There are 112 LEGO Stores in North America, including flagship locations in Chicago, Illinois and New York City as well as at the Mall of America in Bloomington, Minnesota, Disney Springs in the Orlando area and Downtown Disney in Anaheim, California.
The Town Center of Virginia Beach is known for its modern amenities and vibrant community, offering daytime and evening entertainment, premier shopping, upscale dining, state-of-the-art performing arts centers, cutting-edge hotels, and luxury living. Town Center of Virginia Beach encompasses 500,000 square feet of retail space. The LEGO Store joins other recent additions to Town Center including Nando’s, Legal Sea Foods, Cinnaholic Bakery, Madewell, and Nike.

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About the LEGO Group
The LEGO Group is a privately held, family-owned company with headquarters in Billund, Denmark, and main offices in Enfield, USA, London, UK, Shanghai, China, and Singapore. Founded in 1932 by Ole Kirk Kristiansen, and based on the iconic LEGO brick, it is one of the world’s leading manufacturers of play materials.

Guided by the company spirit: “Only the best is good enough”, the company is committed to the development of children and aims to inspire and develop the builders of tomorrow through creative play and learning. LEGO products are sold worldwide and can be virtually explored at www.LEGO.com.

For more news from the LEGO Group, information about our financial performance and responsibility engagement, please visit www.LEGO.com/aboutus.

LEGO, the LEGO logo, the Minifigure, DUPLO, BIONICLE, LEGENDS OF CHIMA, DIMENSIONS, the FRIENDS logo, the MINIFIGURES logo, MINDSTORMS, MIXELS, NINJAGO and NEXO KNIGHTS are trademarks of the LEGO Group. ©2020 The LEGO Group.

About Divaris Real Estate
Divaris Real Estate, Inc. is headquartered in Virginia Beach, Va. with offices in Tysons, Newport News, Norfolk, Richmond and Roanoke, Va.; Charlotte and Raleigh, N.C.; Beverly Hills, Calif.; and Rockville, MD. Divaris Real Estate and Divaris Property Management Corp. are divisions of The Divaris Group, an international fully integrated real estate services, brokerage, and property management company that currently manages and/or leases over 39.3 million square feet of prime office, retail, and industrial space throughout the US. Gerald S. Divaris is Chairman of the Board and CEO, Michael B. Divaris is President, and Tony Divaris is Chief Operating Officer of the Divaris Group

Divaris Real Estate is a member of Realty Resources, a national group of independent retail property brokers and managers, covering 91 major markets throughout the U.S. DRE is also the Virginia affiliate for The CORE Network, a national group of office and industrial brokers with affiliates throughout the U.S., Canada, Mexico, Asia and Europe. These organizations represent corporate and institutional clients, tenants, and buyers in all aspects of leasing, development, management, sales and acquisitions.

Media Contact:
Janelle Burchfield
For Divaris Real Estate, Inc.
757.439.0139
hello@JBdigital.media

LEGO® Contact:
Molly Martin
860-899-8596
Molly.Martin@lego.com